Assessment of the commercial potential of technologies

Vaida Zemlickienė

Doctoral dissertation

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The dissertation validates the significance of the commercial potential of technologies of different levels and provides problem-solving methods empirically verified. The research object is the assessment of the commercial potential of technologies of different levels. The object is important for the institutions engaged in research and R&D making a decision on the expediency of technology commercialization, which allows avoiding unproductive investments. The thesis mainly focuses on the development of the model for assessing the commercial potential of technologies and as a decision-making tool flexibly applied to the evaluation of technologies of different levels for the strategic management of the company. The dissertation consists of the introduction, 3 chapters, general conclusions, the lists of used references and author's publications on the topic of the dissertation and 9 appendices. The introduction describes the investigated problem, the relevance of the thesis, the object of research, formulates the goal and tasks, defines research methodology, provides scientific novelty, indicates the practical value of the obtained results and suggests the defended statements.

The first chapter justifies the relevance of assessing the commercial potential of technologies of different levels. A set of factors in the assessment of the commercial potential of technologies was prepared. On the basis of the analysis of measures for defining the level of technologies, a tool for establishing the level of technology has been selected. With the help of the analyzed scientific literature on the marketing of high technologies, the factors related to the commercial potential of high technologies only have been determined. With reference to the conclusions of the analyzed models for the process of commercialization, the most appropriate stage for assessing commercial potential has been determined. The second chapter suggests the system for evaluating the commercial potential of technologies and establishes the indexes and significance of the system of factors. To combine the values of the factors and their significance into a single criterion, WASPAS and TOPSIS methods have been selected. The original model for assessing the commercial potential of technologies has been suggested thus flexibly applying it for technologies of different levels. The third chapter verifies empirically the offered model by evaluation of 3 biotechnologies in the R&D institution. The chapter concluded with the findings of the research. The general conclusions provided at the end of dissertation.

4 scientific publications on the topic of the dissertation have been published: 1 in the scientific journal indexed in the EBSCO database; 1 in the scientific journal indexed in Scopus, ICONDA, CSA databases, 1 in the scientific journal indexed in the IndexCopernicus database and 1 in the proceedings of the reviewed Lithuanian international conference. 2 reports presented at scientific conferences have also been published.

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DOI: https://doi.org/10.20334/2335-M

Book details

Data sheet

Year:
2015
ISBN:
978-609-457-846-5
Imprint No:
2335-M
Dimensions:
145×205 mm
Pages:
146 p.
Cover:
Softcover
Language:
Lithuanian
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