Collection of Business Cases (marketing). Resources for class discussion
  • Collection of Business Cases (marketing). Resources for class discussion

Collection of Business Cases (marketing). Resources for class discussion

Romualdas Ginevičius, Manuela Tvaronavičienė 

Quantity

Description

The book serves as material for class discussion.

The book "Collection of Business Cases (marketing) Resources for class discussion" is to be distributed for students, who have courses of "Economics of Enterprises", "Economics II" and "Marketing". The following book "Collection of Business Cases (lecturers resources: marketing and management)" is prepared exclusively for teachers, who teach cases within courses of "Economics of Enterprises", "Economics II" and "Marketing". The latter volume shouldn't be given to students due to follow methodology of teaching used in such highly rated high schools as Harvard and IESE Business Schools. The volume, designed for teachers provides actual information, what managerial decision has been made in practice.

Book details

Data sheet

Year:
2004
ISBN:
9986-05-730-2
Imprint No:
674-S
Dimensions:
205×210 mm
Pages:
90 p.
Cover:
Softcover
Language:
English
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