Economy: Problems of Innovation and Marketing Management
and Economical Business Environment
and Communication Technologies in Business
OF THE METHODS FOR NEW SERVICE IDEA GENERATION
Rolandas Drejeris, Živilė Tunčikienė
||The 6th International Scientific
Conference “Business and Management 2010”
||2029-4441 print / 2029-428X CD
||Vilnius Gediminas Technical University Publishing House “Technika”
full text in PDF format
One of the most difficult steps
in the process of new service development is the first – idea generation.
Yet many companies in their development programmes appear not appreciate
the importance of this stage. An approach which has often been used
to cover the idea generation stage and one which companies still
follow is a procedure of random idea submission in which ideas are
left to the people directly concerned in product development. So,
many companies’ ideas arise without any aid of disciplined procedures.
Although this may have a semblance of an approach it is basically
a haphazard procedure which relies mainly on chance. It is offered
to use model for assessment methods, which include two different
quantitative methodologies to determine the best method for generating
the idea for the service company in existing business circumstances.
service business, new services, idea generation, methods, assessment,